when you see a pair of beautiful shoes in the shop Windows, you’re bound to heart. You walk into the store at a glance, it’s too expensive! You around trying to find some cheaper shoes, but your eyes and heart are always worried about her in the window. Later, you put the money saving things behind, decided to go back to buy the original ones. You are wearing this pair of shoes to the party, this pair of shoes everybody loved them. Back home, you can use the crumpled paper wrapped the shoes again carefully, back into the box, it in the corner of the closet I love again.

a few months later one day, you found the closet of the box, a open, see you once fondle admiringly of the shoes. Now, you already don’t want it, but you feel you must have to find a worthy of its owner. A great business opportunity, was born. For India’s fashion lovers and crazy shoppers, Elanic want to found a solution for them.

Elanic, based in bangalore, founded in 2014, is committed to regular buying and selling second-hand clothes, shoes, accessories and package. Established its original intention is to avoid second-hand goods trading problems appeared in the process. The

hard convincing
In general, people are reluctant to buy second-hand products, especially the clothes, because they are very intimate items. Want to let people to buy second-hand clothes are more difficult, which involves trust and the quality of the clothes. “In India, it is generally accepted that second-hand clothes is cheap, so we are faced with the challenge is to change their original point of view,” Abhilash Narahari, barber and Elanic co-founder, tell the Tech in Asia . To actively respond to challenges, Elanic startup decision from two aspects: one is to provide pre-sale and after-sale one-stop services, the second is for the women in a comfortable home trading second-hand clothes create a favorable environment.

“in most cases, people don’t necessarily have to be met to complete the deal, so we want to eliminate some problems of transactions between the customer,” said Narahari. Usually, interpersonal trade process is complicated, from meet greet to bargain, until finally agree on the price.

on Elanic operation, things are much more simple. On this App, users need to do is to upload their photos of items to sell, and provide some details and good price, and then the customer can choose goods out of his window. Then, the abrasion of goods authenticity, brand, size, and the cleanliness will be review one by one, then disinfected. In the end, will be packaged goods, delivery to the buyer. At present, the service covers only the bangalore region.

as for the buyers – as long as they get to the Internet, you can browse through a series of advanced secondary fashion, and if in the store, they can’t buy so cheap high-end products.

were invited to use

Narahari and another founder Palkush Rai Chawla, after a series of trouble transactions between customers, establish the Elanic. Their goal is the closet some spare clothes for women to create new value. So they invited Aditi Rohan, India’s national institute of fashion technology graduates, is also a shopping enthusiast, as a co-founder. “A lot of female friends tend to be crazy shopping, however, they will eventually wear clothes, perhaps only 30% of them, all we think of our business idea is a market,” said Narahari. Narahari Chawla and study in India’s national institute of fashion technology, Kharagpur, working in the ITC before foray into the fashion circle.

Elanic recently unveiled a new App, now can only use the invitees. No invitation code through before they can apply the user needs to wait for the application. Current, the number of users on the waiting list is close to 800. To sell any items on this APP is free; Once sold goods, the seller need to pay the market price 25% commission.

Elanic in India’s main rival is classified advertising giants Quikr and OLX in India. Because Elanic targeting the market demand, all they do not think opponents have so powerful and terrifying. “There are a lot of Facebook pages in buying and selling second-hand fashion products, they are our competitors,” said Narahari. At present, India’s second-hand goods trading market is being developed, but there is still a huge market potential and value.

last week, Elanic from Singapore VC Rebright Partners, TraxcnLabs, and angel investors Aneesh Reddy won the first round of funding. As the capital injection, Elanic set out to build team, and increase the technology investment to expand product market.

Elanic plan within two years, extended to more cities.


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