in this day and age, if you haven’t realized the importance of mobile client, then obviously you will lose a lot of customers.
in June 2015, MEF (metro Ethernet BBS) released the third annual Global Mobile Money (Global Mobile Money) report. The report covered 15 countries, a total of 15000 mobile phone users to participate in the investigation and study. As expected, the overall statistics show that mobile banking and mobile commerce prosperity and sustainable development. 69% of mobile users through mobile phone complete bank deal activity, while 66% of users have to other forms of trading.
but in different areas, the significance of mobile money is different also. MEF to the generalized localization for in-store mobile payment, mobile payment online payment, to pay, pay phone, mobile POS payment and mobile phone wallet and so on.
by and large, developed markets already have the required equipment and basic design to support the individual, the complicated mobile transactions between customers and financial institutions, plus the NFC (near distance wireless communication) payment technology matures, more and more stores also gradually began to application of mobile payment.
convenient and instant to account is most important factor in the development of the market, while the current mobile payment market variety, there is no uniform product. In and of itself, the majority of mobile payment as the money is still a lot without credit card users willing to use one of the mobile payment, and then in the purchase application and web content using money is also very convenient.
with the development of the NFC payments, another interesting phenomenon is that in addition to the previous key retail key factors such as members of the integral, discounts, feedback, etc., retailers are beginning to use mobile money as a means of attracting customers. Exclusive payment application for starbucks is a typical example. Starbucks payment application from more than 1600 users a week to deal with more than 800 transactions. The most convenient is that when the transaction is completed, the system automatically in the user’s device, and the cumulative score member.
in mobile first on the market, the following pictures style is different. People often talk about similar to Mpesa and Fundamo mobile payment service. These two services in Africa and Asia countries presented a mobile money revolution. Many still do not have bank accounts of the users access to mobile payments are frequently use function to buy goods and pay the bills, complete personal account transfer, or to purchase digital products and services, etc., and this part of the user large number, the number is on the rise.
in countries where mobile first, the use of mobile money, thus has transcended the early emergence of electronic business, and is more and more quickly becoming the norm. In addition, smart phone in the popularity of these countries has created additional mobile opportunity, constantly breaking the dominance of traditional Banks and retailers. In Indonesia, for example, 80% of the respondents mentioned by phone, in Niagara the proportion is 85%, and in Kenya, the proportion is as high as 93%.
report also showed that the entity store close to pay accounts for only a few in the field of the whole mobile money. But with Samsung Pay and recent Android Pay, and Apple announced that Apple Pay plan, there is no doubt that Pay close status will be greatly changed.
through the use of a variety of patterns and behavior analysis, MEF at the 2015 annual report pointed out that the future of global mobile payment nine big trends:
1. The store mobile payments in the current are small, the future may lead time change is that it
about 12% of the respondents said in the past June ever use in-store mobile payment, 4% of them was done by contactless payment transactions, while the other 7% use equipment provided by the merchant or mobile POS devices. While 5% of respondents said their plans by moving the card payment of mobile applications such as starbucks.
2. Many users still don’t understand the meaning of the mobile wallet
the study also revealed the public confusion, for the mobile payment is precisely to mobile wallet this concept is very indifference. 18% of people don’t know what is mobile money, 15% said don’t know what’s the use of mobile wallet, another 15% said “I don’t have to phone the people around my purse.”
3. The future business opportunities in social media
mobile service on the impact of social media is obvious. 24% of feature phone users and 15% of smartphone users pointed out that social media has become their primary mobile e-business.
4. Lack of user trust hindered the development of mobile money
34% of users will be security as a key consideration. 11% of users said “does not trust” mobile money directly, 9% worried about privacy too much personal privacy, 8% think mobile money system safe enough, and 6% don’t trust businesses.
5. Instant messaging applications as a new medium of shopping, 56% of the respondents prefer shopping within the application, rather than on the mobile site shopping
as more and more time and energy into instant messaging applications, some observers think instant messaging applications will become a shopping medium on the phone. Some instant messaging application user so even doubled. Popular instant messaging applications such as Asia and the Pacific Line allows the user to binding of bank CARDS in the personal information. So they can be easy to transfer your friends or buy goods.
6. The second screen shopping opportunities
94% of the respondents agreed while browsing mobile phones will also keep an eye on other media, including television mentioned most frequently, with 42% of people choose.
in the second screen these preferences of respondents, 14% said they often busy in shopping, while another 32% said they were just looking for the same information.
7. The reform of the commercial street
58% of the respondents said in an interview, they often “when browsing mobile phone to find some very want to buy things, then go to store to buy.” Interestingly, there are also 58% of people said they are very keen to “showroom sales”, namely first bullish on commodities in a department store experience, and then search the lowest price to buy online, or about 28% of people began to mobile phone shopping in the shop directly.
8. Banking services on the mobile end use
69% of mobile users on their mobile phones to use banking services. The most often used services are usually is the most basic services: 28% of the people use their phones to check the account balance. But more and more people begin to use more complex business such as transferring funds between accounts (18%), and to other accounts pay them (16%), and to apply for a loan (9%).
9. Authentication and convenience
32% of the users think mobile money is “convenient”, visible people in shopping emphasis on aging and instant to account. Service providers, of course, also very clear make payment process simple and seamless importance. Fingerprint payment may be a good idea. In most cases, the fingerprint payment can make shopping into a very simple thing. Apple’s iTunes deals have support fingerprint payment. In the summer of 2014, apple is open to a third party again TouchID programming interface. So iPhone users can login application directly by fingerprint.
So far, however, fingerprint scanning function is very limited, far less than pay that accessible (for example, you can’t pay within the application by TouchID). However, with the emergence of Apple Pay, the next era of mobile payment has become inevitable.
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