Many business owners find video marketing a vital activity for reaching new customers. People enjoy videos, so they make a great way to stay in touch with customers. Use the following advice and start your video marketing campaign today.
The key to a successful marketing video is to be brief and make your point known. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you do have to make a longer video, break it up into separate sections, which is easier to digest for the viewer.
Video marketing allows you to reach your audience in a very real way. Get customers to submit any questions they have concerning your products or industry and answer them in video form. You should try giving away some freebees to customers that ask questions.
Offer the best content you can in order to make your videos catch on. It’s not about expensive equipment. People are happy to watch something if it contains information which is relevant and important to their lives. Still, you want to buy the best camera you can afford.
Don’t expect people to devote a lot of time to watching your videos. You can go that long only if you’re doing a very in-depth how-to video. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
You need not feel like you have to hire professionals to make a decent video for your business. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. There is probably no need to develop a formal script, either. Relax, talk to the camera and edit what you do not need in your video, later. If you do not want to be in the video, there are other options. For example, you can use PowerPoint presentation or screen captures for your videos.
If people have a hard time using one of your products, make a video showing them how things should be done. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.
Take a video camera with you if you are visiting a public event such as a convention or trade show. You may get a chance to conduct some expert interviews or just shoot footage of the event itself. You will want someone to tape any speeches you give.
If you are making a video, you should ask your audience to do something. Some refer to this as a “call to action.” As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. For this to work, you must make it easy for your viewers.
Provide fresh, interesting content on a regular basis to keep viewers coming back. Boring content does nothing except repel viewers, and that is not good for business. Keep viewers interested to see what’s next. As content gets more interesting, more viewers will be attracted to it.
Remember to write a greeting and a closing into your video script. Information to always include is who you are, your business name and the video topic. Finally, say the name of the company one more time – don’t forget your call to action!
Use video marketing to give potential customers a more personal look at your business. Make a funny video about what goes on in your office. People will like to see that there’s a more personal side to the business you run.
You cannot just put videos online and think they’ll go viral overnight. It is up to you to use social networking and any others channels you have to promote it. People need to know that your video exists to watch it.
If you decide to post a video onto YouTube, you need to be moderating the comments. A lot of viewers base their opinions on the comments of others, and seeing lots of negative or offensive comments could be disastrous for your campaign. If you don’t want to spend your time moderating comments, you may want to disable them altogether.
Host a video contest to have more videos on your site. This could be anything from doing something funny or telling a joke to doing a serious demo or how-to video. User videos are wonderful ways for you and your viewers to get to know each other.
It’s a good idea to post a short video that discusses the background of your business. Talk about what products or services you’re selling and why your viewers should register for your mailing list. Offer a free incentive, like a report or an eBook, in exchange. When you make the site more personal, your sales pitch will be trusted more.
If you do not want to appear in your video, try doing a voice over. Perhaps you have been thinking of putting out a video, but you don’t want to be featured. You might just want to show off the product and then talk over it. Record your voice to be played as the video plays.
If you are filming a video clip in your non-native language, invest in the skills of an experienced translator. Do not rely on an online translator if you want to address a foreign audience since these programs make a lot of mistakes and will not recognize idiomatic expressions. If your videos are well-done and use appropriate cultural references and verbiage, you are sure to win customers’ respect.
You know more about video marketing now, so you’ve got to make some videos! Don’t quit after reading these tips, however. There are lots of things you can still learn about this form of marketing. A little research will ensure that your video marketing efforts succeed.